What I Learned Sitting Next to Millionaires at Hormozi’s Workshop

Vegas was hot. But the room was hotter.

Not because of the lights.
Because of the brains.

I was at the Acquisition.com VAM Workshop, sitting next to killers. Founders doing 6, 7, even 8 figures. People who weren’t theorizing about growth—they were living it. Every day.

And at the front of the room?

Alex Hormozi’s team.
Operators. Builders. Assassins with calculators.

What I thought would be a “marketing workshop” turned into a bootcamp in real business.
Here’s what they drilled into me that I’ll never unlearn.

1. You Don’t Have a Traffic Problem—You Have a Math Problem

Most founders (myself included) think the answer is always “more eyeballs.” More followers. More ad spend.

Wrong.

The team showed how nearly all scaling issues boil down to three numbers:

• CAC (Customer Acquisition Cost)

• LTV (Lifetime Value)

• ROAS (Return on Ad Spend)

They didn’t just define them—they showed how to weaponize them. I learned how to:

• Break CAC into paid + team + tech + fulfillment

• Reverse-engineer LTV by SKU, by source, by segment

• Segment ROAS across platforms—not “blended” fluff

It wasn’t about “more leads.” It was: know what a lead is worth and buy them profitably all day.

I wasn’t competing in the market. I was gambling in it. They showed me how to play with odds stacked in my favor.

2. Offers Don’t Convert Because They Suck. Not Because “Ads Are Weird Right Now.”

They didn’t sugarcoat it.

One of the coaches said it straight:
“If your offer isn’t converting, stop blaming the algorithm. Your offer’s weak. That’s on you.”

They walked us through the Value Equation—dream outcome × perceived likelihood ÷ time delay × effort & sacrifice.
Then they tore apart real offers, rebuilt them live, and showed how to:

• Anchor price using high-ticket logic

• Stack bonuses to multiply perceived value

• Guarantee outcomes without gambling the business

• Name things to create memory, not confusion

I finally understood:
The offer is the funnel. Fix that first. Everything else is noise.

3. The Rich Buy Fast. The Poor Shop Slow. Sell Accordingly.

Alex’s team made it painfully clear:
Sell to rich people until you’re rich.

Here’s why:

• Rich people pay faster.

• They demand less hand-holding.

• They bring better referrals.

• Their LTV is higher and churn is lower.

But they don’t buy average.

So the team showed us how to create premium solutions for premium problems:

• Make the outcome more valuable

• Shorten the time to get it

• Reduce the work they have to do

And charge more. A lot more.

Not because it’s greedy—but because it lets you serve better customers, with better support, and better results.

4. Speed to Lead is Life or Death

This one hit like a freight train.

“Respond to leads in under 60 seconds—or watch your money burn.”

They showed the data:

• Contact a lead in 1 minute? You’re 391% more likely to close

• Wait 5 minutes? Your chances drop by 80%

• Wait longer? You’re dead in the water

They weren’t guessing. They had dashboards. CRMs. Systems. Real-time lead routing.
Why? Because money loves speed.

They said it over and over:

You don’t need more leads. You need to stop bleeding out the ones you already paid for.

That one line alone could save someone seven figures this year.

5. Most Hiring Problems Are Job Title Problems

Hiring wasn’t a long segment—but it was one of the most savage.

“You didn’t hire the wrong person. You wrote the wrong job.”

They taught us to stop hiring with vague titles and cute descriptions. Start writing outcomes into the role.

A “Marketing Manager” doesn’t mean shit.
But a “Paid Ads Specialist: $5k/month ROAS target on Meta + Google” does.

Every title should act as a filter. It should attract killers and repel passengers.

Their hiring framework was brutal and brilliant:

• Define the mission of the role in a sentence

• Attach a number to success

• Pay for performance, not presence

• Write the job post like a sales letter

It made me realize: if your hires are unclear, your results will be too.

6. Proximity Is the Real Hack

I came for frameworks. But I left with something better: perspective.

When you sit next to millionaires, you think differently. They don’t complain. They don’t guess. They measure and move.

Every lunch, every Q&A, every side conversation—I was getting mentored without even asking. Just listening. Watching how they think. What they notice. What they ignore.

This is what people miss:
You don’t grow by hearing new information. You grow by surrounding yourself with people who already live the information.

The room raised my standards.

Final Thought:

I didn’t leave Vegas inspired.
I left dangerous.

The Acquisition.com team didn’t just teach strategies.
They reinstalled operating systems in our brains. They challenged the assumptions that were quietly killing our businesses.

If you ever get the chance to be in a room like that—don’t bring your ego. Bring a notebook. Bring questions. And bring the willingness to walk out a different person.

Because in the end, it’s not what you know.
It’s how fast you execute what matters.

Sam Maskell, Relaxxd Fit Tactical 

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