This is the Help I got from Tobias Allen, Marketing Expert Behind Alex Hormozi

This is the Help I got from Tobias Allen, Marketing Expert Behind Alex Hormozi

May 9, 2025
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🎯 THE BIG PICTURE

Tobias Allen, former Director of Marketing at Acquisition.com, revealed to me a lot the day I met him in Vegas at Acquisition. The 7 core marketing principles he’s learned from working with elite entrepreneurs like Alex and Leila Hormozi, selling millions online, and building affiliate programs and campaigns that reach hundreds of thousands. It’s all about attention, relevance, speed, and scale. 

The cool thing is?  He gave me some of his time, and this is what I learned from him.

🚀 THE 7 CORE MARKETING PRINCIPLES

1. Capture Attention with Showmanship (Elevators & Cake)

  • Rule: If you don’t grab attention first, you’ve already lost.

  • Example:

    • Otis Elevators used a dramatic public stunt to prove their brakes worked.

    • Claude Hopkins sold boring cake fat by touring the world's biggest cake.

  • Lesson: Make your marketing a spectacle. Think “MrBeast” for your niche.

2. Target the Right People (The MAN Formula)

  • MAN = Money, Authority, Need

  • Only market to people who:

    • Can afford your offer (Money)

    • Can say yes (Authority)

    • Actually want the solution (Need)

  • Example: Don’t market expensive products to broke college students.

3. Craft the Perfect Bridge (The Offer)

  • All sales move someone from point A (problem) to point B (desired outcome).

  • Your product is the bridge. The more fun, fast, or safe the bridge feels, the better.

  • Example: Compress time (intensives over 6-month coaching), or reframe weaknesses as strengths.

4. Hit the Bullseye (Right Message, Right Buyer)

  • Speak to the true decision-maker and the real reason they buy.

  • Example: Viagra marketed to men (ego); Cialis marketed to couples (intimacy) — and won market share.

  • Use market research, surveys, and testing to uncover subconscious drivers.

5. Salesmanship in Print (Make Funnels Sell)

  • Every ad, email, or page should actually sell, not just look good.

  • Avoid using random TikToks as ads unless they follow sales psychology.

  • Use the funnel like a salesperson — it should close deals.

6. Avoid Vanity Metrics (Elephant in the Room)

  • Don’t chase views, open rates, or ROAS in isolation.

  • Look at the whole funnel and what drives real revenue.

  • Example: You might get a better ROI with fewer but more qualified leads.

7. Volume & Speed Win (Hormozi’s Secret Sauce)

  • Volume negates luck. More reps = more data = faster growth.

  • Speed wins. Can you do in 1 day what others do in a week?

  • Cultural Values from Acquisition.com:

    • Competitive Greatness – Be the best, push harder.

    • Sincere Candor – Tell the truth fast.

    • Unimpeachable Character – Be someone others are proud to associate with.

📚 Top Books Tobias Recommends

  1. Confessions of an Advertising Man – David Ogilvy

  2. How to Win Friends and Influence People – Dale Carnegie

  3. How I Raised Myself from Failure to Success in Selling – Frank Bettger

🧠 Key Mindset Shifts

  • Focus on selling more than just “creating content.”

  • Chase effectiveness, not just engagement.

  • Talk to real buyers, not your ego.

  • Keep your message and delivery congruent from ad to sale.

  • Go deep, not just wide — 600 views from the right people beats 100k from the wrong ones.

🛠️ How You Can Use This

  1. Design a bold attention hook for your product (demo, story, spectacle).

  2. Refine your audience using the MAN framework.

  3. Craft an offer that moves people from their pain to their dream outcome.

  4. Test angles to find what your audience really buys (intimacy vs. performance).

  5. Build a funnel that sells — not just informs or entertains.

  6. Turn on the lights in your analytics. Look at the full business picture.

  7. Move faster, iterate more, and hold your team (and yourself) to a higher bar.

I had the chance to meet Tobias in Vegas at Acquisition.com, and let me tell you — the guy is exactly who you hope he’d be. Sharp, humble, generous with his time, and zero ego. 

Watching him break down what actually moves the needle in marketing — from crafting offers to running massive campaigns — made it clear why he’s one of the best in the game.

If this conversation brought you value, share it with someone building their business, and maybe listen to it again with a notebook in hand. This wasn’t fluff — it was a masterclass.

Tobias, thanks again for being a real one.

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